top of page

Projects
This is where ideas turn into systems.
Explore product and creative projects built at the intersection of structure and creativity—documenting the process behind thoughtful, intentional creation.


What 0 to 1 Actually Feels Like in Product Building
What 0 to 1 actually feels like in Product Building.

Neha Gupta
2 min read


Ecommerce Growth and Discovery Strategy — Why Content Is the Real Engine
Read about the growth and discovery strategies we implemented for The Not So Perfect Art

Neha Gupta
2 min read


Building a Brand vs Store
Read about some early decisions we took for building The Not So Perfect Art brand.

Neha Gupta
2 min read


Ecommerce Pricing Strategy: Why Pricing Is Not Just Numbers
Read about how we handled pricing strategy for The Not So Perfect Art.

Neha Gupta
2 min read


India-First eCommerce Payments Setup — The Reality of Selling Online
Read about how we set up payments for the not so perfect art store.

Neha Gupta
3 min read


Fulfillment & Letting Go of Control | Print-on-Demand & Ecommerce Systems
How we handled Fulfillment & Letting Go of Control while building The Not So Perfect Art

Neha Gupta
2 min read
bottom of page
