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What 0 to 1 Actually Feels Like in Product Building
What 0 to 1 actually feels like in Product Building.

Neha Gupta
2 min read


Ecommerce Growth and Discovery Strategy — Why Content Is the Real Engine
Read about the growth and discovery strategies we implemented for The Not So Perfect Art

Neha Gupta
2 min read


Building a Brand vs Store
Read about some early decisions we took for building The Not So Perfect Art brand.

Neha Gupta
2 min read


Ecommerce Pricing Strategy: Why Pricing Is Not Just Numbers
Read about how we handled pricing strategy for The Not So Perfect Art.

Neha Gupta
2 min read


India-First eCommerce Payments Setup — The Reality of Selling Online
Read about how we set up payments for the not so perfect art store.

Neha Gupta
3 min read
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